When we meet Edward over a fruit juice, he excitedly outlines his new project which is underway, Juice’N Go. He will be joining the pop up culture of service trucks offering treats around the island, his concept however is interestingly unique and engaging. Juice’N Go will be Malta’s first healthy juice and cocktail bar, offering fresh sugar cane juice as the founding ingredient for it’s range of healthy refreshments and cocktails.
Fresh sugar cane juice has been held in high regard within the Ayurvedic and Indian medical communities as it is understood to support healthy liver and kidney function, boost immunity, and alkaline the body. It is rich in iron, magnesium, calcium, potassium and sodium, and is perceived as a natural energy booster. If the promise of a fresh sugar cane juice with some flavoursome ginger and locally grown organic mint doesn’t excite you enough, the up and coming Juice’N Go truck will also be sporting some solar panels on its roof. These panels will power the machinery used to press the sugar cane, and power the speakers. We begin to envision a healthy solar disco and when we suggest this to Edward he laughs and nods, and looks as excited about it as we are.
Edward talks us through the sustainable measures he will have in place which includes using reusable crates for the transport of produce, using old water tanks to grow some herbs, offering water refills, and delivering any compostables from the service back to the local growers. He indicates that he would like to have an educational focus on the product, promoting the benefits of sugar cane whilst offering an environmentally conscious service. Juice’N Go are due to hit our streets in July, if all is implemented as planned, they are in line to be our first certified gold mobile vendor. We eagerly await their launch.